Engagement Rate Analysis
Engagement rate is one of the most reliable indicators of audience authenticity. Our platform calculates and analyzes this metric in detail.
The Formula
Engagement Rate = (Average Likes + Average Comments) / Total Followers × 100
Industry Benchmarks
- Nano (1K-10K followers) — 4-6% is typical
- Micro (10K-100K) — 2-4% is healthy
- Mid-tier (100K-500K) — 1-2.5% is expected
- Macro (500K-1M) — 0.8-1.5% is normal
- Mega (1M+) — 0.5-1% is common
Red Flags
If an account with 500K followers has a 0.1% engagement rate, that's far below the expected range. This strongly suggests that the majority of followers are fake and don't interact with content.