Brand Safety: Vetting Influencers Before Partnerships

Protecting Your Brand Investment

Influencer marketing is a $21 billion industry, but up to 15% of influencer followers are estimated to be fake. Here's how to protect your investment.

Before the Partnership

1. Run a Full Audit — Always audit an influencer's account before signing a deal.
2. Check Engagement — Use the Posts Analyzer to verify engagement rates match industry benchmarks.
3. Review Followers — Examine recent followers for bot patterns.
4. Compare Alternatives — Use Similar Influencers to find potentially better partners.

During the Campaign

Run audits at regular intervals during long-term partnerships to ensure the influencer maintains an authentic audience.

Red Flags

• Bot score above 30%
• Engagement rate below industry average for their tier
• Sudden spikes in follower count
• Comments that seem generic or automated

ROI Protection

By vetting influencers with our tools, brands report an average 40% improvement in campaign ROI by avoiding influencers with inflated metrics.